Qantas appoints new UK and Europe GM

Australian airline Qantas has appointed Anna Pritchard as the new regional general manager for the UK, Europe, Middle East, India and Africa.

Pritchard has been with Qantas for more than eight years, previously as regulatory head of legal and assistant company secretary with experience in managing the airline’s alliances and commercial partnerships.

She is stepping into the role as former regional general manager Markus Svensson returns to Australia to take up a new role as executive manager of partnerships and international strategy.

Qantas says Pritchard joins the London team as the airline prepares to celebrate its centenary in 2020 and progresses “Project Sunrise” – Qantas’ plan to fly non-stop between London and the east coast of Australia in 2022.

Pritchard commented: “Over the past 18 months, we’ve opened a new lounge at London Heathrow and made history flying non-stop between the UK and Australia with our new daily London-Perth flights.

“We also continue to expand our reach with our airline partners, providing customer more choice across the region than ever before. We’ve launched new codeshare agreements with KLM and Air France, adding to our extensive codeshare network across Europe and the Middle East with Emirates.

“It’s a great time to travel to Australia with Qantas, with extensive work underway to transform the in-flight experience and a new focus on health, wellness and combating jetlag. I’m looking forward to taking on this role at a time when there is so much momentum and great initiatives in the pipeline for our customers.”

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